Miniso is one of the best-known brands of Japanese-style accessories and home goods, and it’s coming to Buenos Aires with its first store. It’s a major event, and the brand knows it—which is why Miniso’s arrival in Buenos Aires will be accompanied by a bus tour of the city with giveaways and an exclusive grand opening on April 23 at its Florida location. Here’s everything you need to know.
Miniso is opening its store in Buenos Aires on April 23, and has many surprises and gifts planned for the grand opening. Before the official opening of the store on April 23, Miniso will tour Buenos Aires in its own bus on April 20, passing by some of the city’s most iconic landmarks with gifts and surprises:
The tour includes stops at the Obelisk (10:45 a.m.), the Argentine National Congress (11:30 a.m.), Puerto Madero (12:30 p.m.), Galerías Pacífico (1:15 p.m.), the Museum of Latin American Art of Buenos Aires (2:30 p.m.), and Plaza Italia (3:00 p.m.).
Why Miniso is one of the most sought-after brands
Miniso is known for selling attractively designed products at affordable prices and tempting you at every corner of the store. You’ll find everything from home goods and tech to cosmetics, stationery, and snacks—everything is designed so you’ll always find something you want to take home and feel as if you were in Japan or Korea, but in Buenos Aires.
Added to that are its collaborations with Disney, Sanrio, Bt21, Chiikawa, and Marvel, which transform everyday products into collectibles. That combination has made it a viral sensation on social media and a must-visit destination in cities around the world.
Grand Opening in Florida with Gifts
The official opening is on April 23 at its new location at Florida 643, right in the heart of downtown.
April 23, the day of the store opening, is also a day of surprises and gifts because the first 200 people who bring something red to 643 Florida will receive a brand tote bag , and the first 100 will get discount vouchers and exclusive gifts.
It all starts at 12:30 p.m., so if you plan to go, it’s best to arrive early.
