2026 is starting off full of new developments and surprises—a revolution of ideas that brings together chocolates with musicians and iconic characters! Listen up: Mafalda is back with an immersive exhibition in October, but you can already find her at newsstands because Mafalda is teaming up with classic Jack chocolates, the chocolates we’ve known all our lives, to be the toy you find inside, and Joaquín Levinton is releasing an alfajor. What other crazy combinations await us?
Kiosk Revolution: Mafalda and her friends inside Jack chocolates and a fish alfajor. What else does 2026 have in store for us?
The classic Jack chocolates are returning to Argentine kiosks with a special twist for the nostalgic: surprise figures of Mafalda and her characters. That’s right, Felfort has decided to include small collectible figures of Mafalda and her friends inside each Jack chocolate, so if you love Mafalda and chocolate, it’s the perfect combination. This edition comes in the form of a chocolate egg (perfect for Easter) and also includes a small comic strip. Unmissable.
In this collection of Mafalda chocolates, you’ll find characters such as Mafalda, Felipe, Susanita, Miguelito, Libertad, Guille, and Mafalda’s parents. If the toys inside each Jack were collectibles for many generations, now they’re back with a vengeance with Quino’s most beloved characters.
Pescado Raúl: the alfajor named after a fish launched by Joaquín Levinton
Not far from this craze for classic sweets, Joaquín Levinton, the leader of the band Turf, announced the launch of his own alfajor called “Pescado Raúl.”
The name of the alfajor is no coincidence: it refers to a moment during his participation in MasterChef Celebrity Argentina, when, upon being asked what the fish he had cooked was called, he spontaneously replied “Raúl.” That moment went so viral that it became a treat, and now you can eat a Raúl alfajor at kiosks.
The alfajor comes in two classic versions: white chocolate and dark chocolate, both filled with dulce de leche.
Although there are no officially confirmed prices or points of sale yet, the musician has announced that it will soon be available in different parts of the country.
2026 is clearly a year of special combinations, from iconic characters such as Mafalda in collectible editions to artists who are putting their stamp on new products such as personalized alfajores. Which one do you prefer?