In the heart of Chacarita, there is a place that inevitably catches the attention of everyone who passes by. Is it a café? Is it a laboratory? It’s both! Discover this aroma and fragrance laboratory, recognized worldwide for creating unforgettable perfumes, where you can also experience a perfume tasting paired with a snack designed to enhance your sense of smell and make your experience unforgettable.
Hidden in Chacarita is a perfume laboratory where you can taste unique fragrances and try an effervescent coffee that enhances the senses.
Hidden on a street in Chacarita is a unique perfume laboratory where the aroma of 15 exclusive perfumes, crafted with precision and chemical accuracy, mixes with the aroma of coffee and sweet delicacies made with the same precision and flavor. This place, which you will recognize by its completely white walls and the bottles of different sizes and contents displayed on them, is called Blind. It is one of the neighborhood’s best-kept secrets and also offers perfume tastings so you can immerse yourself in the world of perfumery and aromas.
Imagine a white, minimalist space filled with bottles. That’s Blind, dedicated to creating signature fragrances, but also to teaching you how to perceive them. The experience invites you to discover how a perfume is constructed and how our sense of smell can recognize aromas that often go unnoticed.
What is a perfume tasting like?
During the experience, you will explore two fragrances from the Blind catalog, analyzing their notes and trying to identify their aromas.
Fragrances are made up of olfactory layers: some appear first, others develop over time. In the tasting, you will learn to recognize classic perfumery ingredients such as ambergris, a substance highly prized in perfumery for its warm and deep aroma, or vetiver, a root with earthy and fresh notes widely used in sophisticated fragrances.
The idea is not just to smell a finished perfume, but to train your sense of smell: to discover new aromas and recognize others that you may already know without realizing it.
A hidden fragrance laboratory in Buenos Aires
Blind has 15 original fragrances, created with chemical precision, intuition, and artistry. During the tasting, you will also be able to smell all of them and explore the different combinations of notes that make up each perfume. Blind’s white, minimalist atmosphere will surely remind you more of a creative laboratory than a traditional coffee shop. And, in a way, it is, because it seeks to recover the origins of perfumery, when creating fragrances was considered an art.
A snack designed for the sense of smell
The perfume tasting experience at Blind includes a snack designed to accompany the tasting. The flavors chosen seek to enhance the perception of the aroma, creating a dialogue between taste and smell that makes each fragrance perceived differently. Be sure to try the effervescent coffee (it’s a game changer).
And if, at the end of the experience, you fall in love with a fragrance, you can also buy the perfumes. If you dare to live the experience that Blind offers, you will understand much better how a perfume is created and you will surely remember some of the notes or aromas that you learned to recognize: do you know what Russian leather is, the history of Ambas Gris, or what cinnamon really smells like? If you dare to share the Blind experience, the answer to all those questions becomes a resounding “yes.”
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